This a great slideshare from Olivier Blanchard (AKA the Brand Builder). I’ve never seen him present in person, but he has an awesome ability to make interesting slide decks that provide stand-alone value.
Archive for the ‘Marketing’ Category
“The most important thing you will ever market is yourself”
For two semesters of Marketing courses, these were the first words out of Professor Peter Miller’s mouth .
Peter was my absolute favorite college professor, and was the closest thing I had to a mentor at CU.
His approach to teaching was so refreshing.
Rather than solely focusing on course content, he would throw in exercises asking us to outline our life goals. He even had a prominent recruiter give us a lecture and slideshow on how to successfully interview. While things like this had nothing to do with the actual course work, they were some of the most valuable activities I engaged in throughout all of my college experience.
I was thinking of Peter’s quote the other day and it really is an important lesson.
When you boil it down, your name and reputation are of fundamental importance to your success. As you navigate throughout this world, never let the achievement of your business priorities undercut your personal ethics and compromise the respect you show to others.
While for the most part I’ve lived by Peter’s lesson, I’ve definitely seen some areas where I’ve fallen short in how I represent my personal brand. So for me, this is a good reminder to stay humble and be true to myself as I continue forth in life.
With personal wi-fi technology now becoming affordable and common place, look out for the next big boom,
the internet connected car
According to ISuppli Corp, an estimated 62.3 million consumers will have Internet access in their automobiles by 2016, a sharp increase from the 970,000 at the end of 2009.
Wow! that’s some serious growth – and a potential game changer for many current industries.
- why am I going to pay for Sirius satellite radio when I can just stream Pandora in my car?
- why am I going to rack up high cell phone bills calling my friends and family when I can use Skype via my dashboard to connect for free?
- why should a trucking company continue to supply its vehicles with CV radio’s and dashboard GPS units when they can use Google Maps & restricted online chat instead?
I’m just scratching the surface, but I think you get the idea about how this change in internet consumption will disrupt many existing industries. With such large growth likely – I predict many big business opportunities for the companies who are quick to identify, embrace and facilitate this shift in consumer behavior.
Even if this forecast is inflated, It’s going to be interesting to see how this growth pans out over the next 5 years.
Last October I read a blog post from colleague Ben Carey that continues to resonate with me:
In it Ben makes the astute observation that as creators, humans often get caught up in expanding and adding more – even though as consumers we generally get the most pleasure out of the simple and focused (i.e. Flip video camera, Garmen GPS).
When Ben started at Rally, I noticed pretty quickly that he has an awesome ability to make very simple hand drawlings that clearly represent complex subjects. What I didn’t realize then was that this is just a manifestation of how he approaches his entire life process.
As Ben suggests in his post:
The next time you are faced with an opportunity to improve or modify your process, or your software, or your life – think about what you can remove instead of what you can add.
Take a little extra time to remove root causes instead of adding workarounds. Think about how to communicate more clearly instead of how to communicate more. Think about the things that you can stop doing instead of the things that you can start doing.
I think he’s really onto something here.
If we all make a conscious effort to regularly evaluate how we can improve our many life processes , good things will happen. We will become more focused, productive and intelligent – all while creating products that become the same.
I for one am going to make a conscious effort to approach both my work and life wearing a lense of thoughtful reduction
When building an online community, it can be easy to get excited about all of the cool and unique ways you can interact with your users.
Questions, reviews, introductions, general discussion, link sharing, event calendars, idea generation – the list goes on and on
all of these are great things – but only when used in moderation
This is a lesson I learned first hand managing Agile Commons.
When we launched the community in 2007, it had many different sub-areas: Community Blog, Greening Ideas, Conference Reports, Project Management Discussions, Book Reviews, Favorite Quotes – you name it, we had it.
What resulted was long periods of inactivity in many of the sub-areas. Even though we were seeing a strong uptake in our keys sections, the inactive sub-areas gave off the appearance that the community was being underutilized.
I led a redesign in early 2009 to combat this, and one of the first orders of business was to combine posts from 8 different discussion areas into one “general discussion” zone. This made it much easier for users to find new discussions, as they now only had to keep up with one area.
The community appeared more vibrant and the lurkers who were previously tentative to put effort into a post, now felt more confident that their potential contributions would be engaged by the community.
This resulted in a significant increase in the amount of new posts we were seeing from our users.
So in my experience – having Less options creates More activity.