Stumbled upon this great SlideShare presentation a few weeks ago on calculating social media ROI.
This is very relevant to what I am currently working on at my job. It presents a balanced, easy-to-follow view into a somewhat new and complex subject. I have been trying to wrap my head around how I want to advance my ability to measure ROI in a way that is compelling and understandable to executives.
The main action I am taking from this is to start a timeline tracking key social media milestones so I can potentially associate them with correlative activity changes.
